With all the new platforms out there, I’m curious—do blogs still bring in profit these days? If anyone’s been blogging recently, what’s the income potential like? Wondering if it’s worth the time and effort in 2024.
It’s important to know that only 2-3% of blogs can be monetized after 2-3 years. While this isn’t widely advertised, various evaluations support this statistic.
Your observation about text versus visual content is accurate. Year after year, Google increasingly prioritizes video content.
Some might humorously suggest that people today are losing the ability to read text.
The potential for monetizing a blog depends on many factors, including your niche, audience, growth strategy, and advertising partnerships. Adsense pays very little, so if you have significant traffic, consider applying to a top-tier ad agency for better returns and higher passive income.
While video content is likely to dominate the market more than written content, some topics still benefit from being read rather than watched. Blogs are convenient for saving, referencing, and checking on the go, so both formats can coexist.
Personally, I earn about 40% of my business revenue from my blog (with the rest coming from my work as an SEO strategist). Although I can’t fully rely on it for living expenses in my high-cost area, it contributes significantly. Despite a decrease in ad RPMs, my organic reach has increased by over 65% from last year, with nearly a million sessions annually. Even with lower RPMs, my blog revenue has grown by over 45% due to strong organic traffic. I don’t use video content or social media, so written content remains valuable for me, though it might not be the best option for everyone.
My blog is not heavily diversified, but I’m comfortable letting it run while I focus on expanding my SEO agency. It serves as an experimental platform for me. I believe the blog landscape will continue to evolve, but I’m prepared to adapt as needed.
Yes, blogs can still be a good way to make money. Revenue can come from ads, affiliate marketing, sponsored posts, and selling products or services. Success depends on niche, audience size, and content quality. Consistent effort and effective monetization strategies are key.