At this rate, only the strongest SEO tools and blogs might last till the end of the year (I’m sure Sitechecker and Ahrefs will make it).
Just a reminder that in the last few years Semrush also acquired:
Backlinko
Explodingtopics
Ryte
I wonder what Ahrefs thinks about this. Do they avoid acquisitions because they have a better plan or just because they’re confident in their own approach?
Ahrefs seems quite confident (Tim often mentions how they skip most marketing activities), but maybe that’s a smarter strategy.
Many SEOs think this is a clever move by Semrush, but perhaps it’s just a distraction that doesn’t add much value. Every reader of Search Engine Land already knew about Semrush and was likely seeing their ads everywhere.
What does Semrush gain by buying so many smaller SEO assets?
Absolutely, it’s probably part of a long-term growth plan that may not achieve much. Maybe they believe their main product’s market has limited growth potential.
properganda said:
I just hope Search Engine Land remains impartial. I wouldn’t want Semrush telling the editors to write content that promotes their software.
Agreed. I was actually hoping it would be Search Engine Journal. I’ve always found Search Engine Land to be the better of the two, so I hope their quality stays the same.
properganda said:
I just hope Search Engine Land remains impartial. I wouldn’t want Semrush telling the editors to write content that promotes their software.
Start writing? They won’t get to that right away. First, they’ll be busy reworking the existing content, placing Semrush at the top of every list and removing any links to their competitors.
It shows how strong their marketing is, though I’ve always found their tools to be so-so. It’s SEO for people who don’t really know what they’re doing, mostly just going through the motions.
Danielle said: @NooserMooker
If you thought their tools were so-so, maybe you should check them out again. They have the best complete set of SEO tools available.
Danielle said: @NooserMooker
If you thought their tools were so-so, maybe you should check them out again. They have the best complete set of SEO tools available.
Danielle said: @NooserMooker
If you thought their tools were so-so, maybe you should check them out again. They have the best complete set of SEO tools available.
To be fair, I have not played for a while. I’ll have a peek.
Danielle said: @NooserMooker
They have an option to schedule a demo. I’d recommend it. Someone from their team can show you the features that suit your needs.
Hazel said:
What do they think about this at Ahrefs?
I’m not from the Ahrefs team; I’m with Sitechecker. I’m also curious about what Ahrefs thinks about this. Ahrefs is the closest brand to Semrush and their main competitor.