We run a financial advisory firm and need a new website. We’ve looked into several platforms, but SEO seems like it takes a lot of time and effort, and we’re a small office. We’re thinking of hiring SEO help. It feels like most SEO experts focus on WordPress sites. But is SEO really that different across platforms? Will it be harder to find SEO help for non-WordPress sites? Appreciate any thoughts.
It might matter less than some people think, but WordPress is always a top pick because it’s so flexible and used everywhere. There’s a lot to think about when choosing a platform.
If you want to easily manage your site and create new pages without needing a developer, Webflow or Framer could be a better choice. These platforms tend to perform faster out of the box compared to WordPress. WordPress can get heavy with page builders and may require more technical effort to optimize.
Also, the size of your site matters. Webflow and Framer are better for smaller, simpler projects, while WordPress is better for bigger, more complex sites.
If you want easier site management, Webflow is definitely worth considering.
I’d say to look at your budget for both money and time before picking a platform.
If you’re in a competitive field, SEO can get expensive, and you’ll need to put in more effort to stay competitive. You could reduce some costs by handling some SEO tasks yourself. But if you’re not up for that, you’ll need to pay more for external help.
This is where the platform choice matters:
If you’re not ready to spend much, Wix or Webflow might be better for you. But as your budget grows, WordPress offers more opportunities for customization and optimization, which can support long-term SEO.
To sum up:
-
WordPress isn’t as dominant for SEO as it used to be.
-
Other page builders can work well for SEO.
-
You’ll usually find WordPress used for bigger SEO gains.
It really depends on how much time and money you want to spend now.
A lot of SEOs won’t tell you this, but if you’re a new business, platform choice doesn’t matter much. As long as your site works well and has good UX, that’s what matters. SEO won’t give you much return at first because you won’t rank well for non-branded searches. You’ll get more value by spending your marketing budget on other channels in the beginning.
Yes, it does matter. I’ve worked on WordPress, Webflow, Wix, and Shopify, but not Framer. WordPress gives you a lot of flexibility for improving SEO with plugins. For other platforms, you need some advanced knowledge, and finding someone who knows those platforms can be tough.
If you’re just starting out, I recommend WordPress. But really, the most important factor for SEO is links. So even though platform choice matters, a good SEO pro can make it work on any platform.
I use WordPress with SEO plugins for my site, but my friend set up a Wix site and asked me to help with SEO. Wix doesn’t have many customization options, so we focused on content and targeted surrounding cities, not just the main city. After two months, his site ranked on page 1 for one keyword and pages 2 and 3 for others. This shows how important content is, even with a site that’s only two months old.
Stick with WordPress or Webflow. If you go with Wix, you won’t truly own your site and will always be tied to them.
If your site doesn’t need daily updates, go with plain HTML. It’s fast, secure, cheap, and easy to update. I’ve compared updating HTML sites to WordPress, and it takes about the same amount of time.