How can I use Pinterest profile optimisation to increase blog traffic? Which techniques should I apply for keywords, board structure and pin descriptions? Are there any particular pointers for making captivating images and making the most of Pinterest’s capabilities in order to increase blog exposure and draw in more visitors?
While Pinterest is largely used for visual curation, bloggers can also utilise it to drive traffic to their websites. Here are a few pointers on how you can utilise Pinterest to increase traffic to your site. Make a category for your blog on Pinterest. Create a board with a selection of your finest blog posts from that category. When a person searches for articles on a given topic, they will arrive across your blog, where they can read the content on the board. Set up a new board for each of your blog posts. This is akin to “pinning” a new post on Facebook. If you have a large number of blog entries, this will help you receive more visitors from Pinterest.
Aim to Increase your Reach and Followers. It is critical to have a large number of followers, but it is not as necessary as you may think. I’ve worked on boards with fewer than 10,000 followers, and the website generates the same level of traffic and repins as boards with hundreds of thousands of followers. The goal is to create pins that will reach non-followers on Pinterest rather than focussing just on increasing your following.
Optimise your pins for SEO. Make sure your pins contain relevant keywords, and that your pin descriptions are well-written and engaging.
First, identify your target audience and assess if the images on your Pinterest profile appeal to them. Consider if you have a specific person in mind and what you know about their needs. Ensure your imagery is tailored to address those needs.
Have you organized your images into categories that are relatable and easy for people to explore?
If you’re aiming for blog traffic, make sure your posts are tailored to your ideal reader and suitable for Pinterest. Determine if your ideal reader uses Pinterest and what they engage with, then create similar content to attract them.
Examine successful Pinterest profiles for inspiration and strategies that could enhance your own profile. While learning from others is helpful, always maintain your unique approach, as what works for others might not work for you.
Post Original Content (Pins)
Repin Content from Others.
Follow People.
Use Keywords in Descriptions.
Run a Pinterest Contest.
Be There!
Link Pinterest to Your Other Social Websites.
Make Your Website Pinterest-Friendly
Hi, The more photographs you publish, the better your CTR will be. Submit 5 photos. These could be a mix of visuals and screenshots. Distribute these to relevant boards. You can create infographics using the data from the snapshot. In addition to posting on topical boards and community boards, you can also participate in Pinterest engagement groups, which can be found on Facebook. I’ve heard Tailwind, a Pinterest planner, includes similar groups as well.
I’ll try to share my experience and what I’ve learnt so far about using Pinterest to enhance traffic. Pinterest has a high DA, and its images rank quickly in Google searches. So, if your topic has low competition keywords, using Pinterest to link to your landing page (website) will help you rank higher in Google. Another thing to do is check your competitor(s) on Google and Pinterest and strive to outperform them in the sectors where you are ranking lower (number of words, backlinks, content quality, appealing photographs, and so on). You can achieve this by focussing solely on a micro niche, which is not achievable with a large niche. Best wishes!