In 2025 You Are Getting Terrible Blogging Advice

I’ve been blogging and driving traffic for well over 10 years, both for myself, and multinational clients, and here’s a bit of truth for you…

Most blogging advice you’ve been fed is outdated, generic, or flat-out wrong.

The truth is… F*ck the YouTube gurus lol.

In 2025, sticking to bad advice is like trying to win a marathon wearing flip-flops… it’s just not going to happen.

So I like the idea of calling out BS… wanna hear some?

  1. Just Publish Consistently, and Traffic Will Come

Nope… yes consistency is key… but just publishing a ton of sh!t content is the fast lane to burnout, not success.

Google (and the other search platforms) doesn’t care how consistent you are if your posts don’t provide value.

Quality beats quantity every time.

What Works: Focus on topic clusters… create one killer piece of content, then build supporting articles around it. Bonus points for optimizing with tools like SurferSEO… but here’s the extra piece…

…what no one will tell you… that topic cluster element isn’t only for your blog… it’s to build the topical authority of yourself not just on Google, but across the internet too.

  1. Target Long-Tail Keywords; They’re Easy Wins

Used to work. Now? Everyone and their labradoodle is targeting long-tail keywords, and Google often answers these directly in the AI overview search results (Thanks Chase).

What Works: Think about search intent instead. Ask yourself… what’s the deeper question behind that long-tail keyword, and how can you answer it better than anyone else?

By understanding the intent… you get to the real core of the question going on in the searchers mind and create content that is not just surface level… you also get to think about the conversation they have, and what actually happens “after” their initial question has been answered.

  1. Backlinks Are Everything

Chasing backlinks is like chasing clout (and I hate this word) it looks good on the surface, but it can mess you up if you do it wrong. Spammy links? Fiverr etc… Deadly in 2025.

Seriously, I’ve been f*cked on many test sites.

What Works: Create link-worthy content instead… ye ye we know this, but… think unique insights, original research, or even controversial takes that make people want to link to you… also get into a bit of digital PR… can be expensive, but works like magic.

If you want good advice there are the guys at Content Mavericks they are awesome.

  1. SEO Is Just About Keywords

Wrong. SEO in 2025 is about user experience, speed, design, and keeping people on your site… in YouTube speak “retention”.

Keywords matter, but they’re not the whole game anymore… and haven’t been for a long long time.

We knew this day would come, it’s crazy why so many of us didnt prepare.

What Works: Focus on user engagement. Keep your site fast, clean, and mobile-friendly. Also, make your content easy to read… visuals, media, white space… shareables, interactives,… People love this, hence… Google loves that.

  1. Social Media Will Drive All Your Traffic

If you’re on the organic social media traffic bandwagon in 2025, I’ve got bad news. Facebook? Pay-to-play. Instagram? Same. TikTok? Maybe, but if your content is like Michael Jordan’s baseball career… game over.

What Works: Treat social as a brand-building tool, not your main traffic source… remember that topical authority stuff I mentioned above, do this… Your best bet? Traffic fingers and email marketing.

  1. Start Blogging in a Popular Niche for Quick Success

Sounds good until you realize you’re competing with 10,000 pros who’ve been dominating that niche for years.

What Works: Go niche. Like, micro-niche. Find underserved audiences and build authority there before scaling up…

Hell even do it on Substack or Medium, prebuilt audiences… ready to love great content.

  1. Affiliate Marketing Is Passive Income

LOL. There’s nothing “passive” about affiliate marketing. It’s work. You need to test products, update content, and keep nurturing your audience’s trust… especially if you want to turn this into a sustainable business.

What Works: Promote products you actually believe in… that’s it… dont follow every single new Clickbank or Jvzoo launch. Pick, and choose what you love.

Solve real problems for your audience, and treat affiliate marketing like the business it is.

Blogging in 2025 isn’t about following the same old f*cking terrible advice. It’s about strategy, intention, and knowing what actually works.

So, what blogging advice have you heard that’s complete BS? I’d love to hear below.

Boom - mic drop :microphone:

Solid points

Amelia said:
Boom - mic drop :microphone:

Solid points

Thanks buddy, trying to share what I have found works… glad you enjoyed it.

Luchivya said:

Amelia said:
Boom - mic drop :microphone:

Solid points

Thanks buddy, trying to share what I have found works… glad you enjoyed it.

Oh, I do - especially when it stands against so much conventional wisdom that is peddled today.

@Amelia
It’s because most people make their money from selling tactics they learned from courses a few years back.

Excellent post!

If I may add to your list:

  1. Use AI to supercharge your blog!!! :dollar::dollar::dollar:

As far as blogging goes, AI is complete snake oil.

If anything, for legit human bloggers, it’s a good thing because it separates the wheat from the chaff.

@Nicole
Please do, nice addition.

@Nicole
How would you suggest using AI to supercharge our blog?

Alex said:
@Nicole
How would you suggest using AI to supercharge our blog?

I think he’s saying don’t do that.

Great advice especially point number 4 I couldn’t agree more. Also I agree that you don’t need to put out tons of bland content and expect to do good just because you’ve been consistent. But I would like to add that if you put out tons of good content consistently you start building that topical authority faster.
Posting frequency may not be a major factor but if you are posting actually useful information as frequently as possible it’s definitely going to help.

@scribescream
And that there is the quandary… useful content, like real useful content, takes time to create, even with AI helping you. I agree… I’d recommend more about a great piece of content, then the segmentation onto other platforms before moving onto another great piece. If you can get that down to a fine daily, or twice daily art as a solopreneur (as most bloggers are), then you are onto something.

Guys, quality is everything. I’m not allowed to say much, but Google is definitely pushing AI responses to the top for certain searches. The whole point is to save people time by giving quick, straight-to-the-point answers instead of making them click through blogs and websites. But that said, AI won’t always dominate, if your blog has genuinely high-quality content that provides more value than what’s already out there, it’ll still rank higher. Trust me, Google cares a lot about trust and authority. So try to make your blogs as authoritative as you can. Especially don’t copy other people’s content; write your own original content.

Very helpful! :bar_chart:

What’s your thoughts on internal linking? Everyone is talking about replicating Wikipedia’s magic.

Dany said:
Very helpful! :bar_chart:

What’s your thoughts on internal linking? Everyone is talking about replicating Wikipedia’s magic.

Yeah, it’s a must… I use Link Whisper which is an awesome tool.

@Luchivya
Thanks for the tool suggestion. :slight_smile:

Dany said:
@Luchivya
Thanks for the tool suggestion. :slight_smile:

Welcome buddy.

meh, how exactly is the “most advice you’re being given is old or bs” schtick not also the same old advice you’ve been given?

I mean sure, you’re right and this is decent advice, especially the parts about building authority and micro-niches, but it’s not breaking any new ground, well, except for maybe that microniche point.

Also, anyone with decent critical thinking skills and who has had even a modicum of success should have figured out long ago that get rich quick schemes are snake oil, even if they do sometimes cure your arthritis. Most of us won’t get that lucky or even get rich at all. The “gurus” either are full of bs themselves or did actually have some success and figured out that they could make even more money selling courses or whatever else.

The last year has taught me that while useful content that solves my readers problems is still best and will hopefully win out in the end, Google is as unpredictable a rollercoaster as ever and while I still think the cliche that content is king is probably true, Joffreys (Jofferies?) do sometimes indeed beat Stanniss (Stanises? Stanisses?). I had a long-running #1 ranking post, and my big money maker, get downgraded for one that literally talks about a park in a city of the same name in another country and a reddit forum in March. It finally regained #1 in November but feels like it could be taken away again at any time.

I’d add that as far as Social Media goes, I’ve never had much success with any of it, but I haven’t consistently tried either. I have had some success growing a Facebook group, and for a smaller niche, I think that works well. We will see if it grows into a significant traffic driver. It has opened up at least one other revenue driver.

@Danielle
So basically, what you’re saying is… you agree with the post but just needed to vent because you’ve had some wins and losses? Fair enough, look I vent like a mofo too! I get it, this blogging game can feel like a rollercoaster designed by satan himself.

I appreciate the feedback though (even if it comes with a side of moaning). That Facebook group tip is solid, I agree and have a few decent ones… definitely worth exploring more for new people. Wanna share how you’ve been using it to drive traffic or open up new revenue streams?

For now, the majority of Pinterest-related advice hasn’t brought me anything.

Lenox said:
For now, the majority of Pinterest-related advice hasn’t brought me anything.

I was able to explode with traffic through Pinterest. It is definitely all about consistency and quality. Posting multiple times a day and interacting with other posts at different times. Pinterest is definitely difficult but once you get the hang of it, you will see results. It’s just a slow game to be honest. I’m facing the consequences of changing my name and domain right now. And honestly from slacking off during the holidays. Sure my blog was flourishing and so was my Pinterest during that time - but now it’s dead :skull:. Now I have to start from square one and that’s harder than the initial start-up.