Is SEO dying or should I just switch careers?

I work as a content writer, manager, and SEO person for a startup. With AI changing the way people search on platforms like Google and tools like ChatGPT coming up, I’m starting to wonder if it’s time for me to consider another career.

What do you think?

SEO isn’t dead, but blog writing as your main gig probably is.

Feels like something in SEO dies every other day. Sometimes I think we’re just working in a graveyard.

Web accessibility is worth looking into. Automation can only handle part of it, and there’s still a lot of need for humans in this area. It’ll stay relevant for at least a decade.

Not this topic again…

People don’t realize how much content is out there and how ranking it needs an objective standard. PageRank, for example, works like the system for peer-reviewed articles. It’s what makes ranking on the internet even possible.

The problem is thinking content equals SEO or marketing. Those aren’t the same thing.

@WordsmithWizard1
If content doesn’t equal SEO, what else would you recommend for improving on-page SEO? Besides the usual stuff like keywords in titles, intros, etc.

Great insight, by the way.

ContentCraftsman1 said:
@WordsmithWizard1
If content doesn’t equal SEO, what else would you recommend for improving on-page SEO? Besides the usual stuff like keywords in titles, intros, etc.

Great insight, by the way.

Is that all you’re doing for on-page SEO? Just keywords in intros, titles, and descriptions? SEO and content are related but not the same.

Good content never dies! You just have to adapt. I’ve been building a content writer tool myself and decided to go with a hybrid model using AI and human input. There’s so much low-quality content out there that someone with real skills can really stand out. Quality content is always in demand.

I don’t think SEO is going away anytime soon. Keep adding new skills like data analytics or UX design to boost your chances. AI is changing things, but Google still dominates search (about 90% market share in 2024). People are still Googling stuff to validate information. Focus on growing your skills for the long term.

@Della
By data analytics, do you mean learning Python, SQL, Tableau, and BI tools?

Benjy said:
@Della
By data analytics, do you mean learning Python, SQL, Tableau, and BI tools?

I meant data analytics in the context of digital marketing.

Della said:

Benjy said:
@Della
By data analytics, do you mean learning Python, SQL, Tableau, and BI tools?

I meant data analytics in the context of digital marketing.

That sounds interesting. Any courses or tools you’d recommend?

@Benjy
Try tools like Google Search Console, Google Ads, Google Analytics, and Meta Ads. Digital marketing analytics is all about understanding impressions, click-through rates, conversion rates, and costs per click. These apply to platforms like Google Search, YouTube, TikTok, Instagram, and more.

Della said:

Benjy said:
@Della
By data analytics, do you mean learning Python, SQL, Tableau, and BI tools?

I meant data analytics in the context of digital marketing.

It’s a good skill for understanding and presenting data. In an agency, you’ll need to pull numbers, make sense of them, and tell a story.

Good content is still the foundation of SEO. You might want to connect with digital marketing firms since they always need writers for social posts and other projects. If you’re freelancing, reach out to local agencies and keep in touch with them.

Blog writing isn’t what it used to be. Don’t rely on it as your only income. Start diversifying your skills and income streams.

How can you manage SEO and not know how valuable it still is?

Low-quality content that doesn’t answer user questions will die out. High-quality content, especially from experts, will always be in demand. Focus on building deep knowledge in a specific field and becoming an expert.

I think SEO might make a comeback, especially as social media gets more controlled by big companies and politics.