As 2024 wraps up, I’ve been thinking a lot about how digital marketing is changing. SEO used to be huge, but now with AI-powered search like ChatGPT and Bard, voice search, and constant algorithm updates, it feels like the ground is shifting.
What are your thoughts?
Why don’t you just do a quick search? This question keeps coming up.
emanuella said:
Why don’t you just do a quick search? This question keeps coming up.
Exactly, this has been asked so many times.
It’s definitely struggling. Between the ads, the ‘people also ask’ boxes, and Google pulling content from websites directly, it feels like traditional SEO is fading. Especially for informational sites.
@Jasonnoah
Totally agree. Sharing knowledge is tough now that AI can just grab it.
@Jasonnoah
I think SEO isn’t going anywhere as long as people are still searching online.
AI search still relies on SEO to function properly.
AI tools like ChatGPT just rewrite queries and search through platforms like Bing. SEO is still very relevant.
SEO has been irrelevant for at least a decade.
SEO is still very important. Yes, things are changing, but that doesn’t make it useless. It’s all about understanding the updates and adapting. For example, natural language searches are becoming the norm, so it’s better to optimise for full questions rather than just keywords. Local businesses, especially, can still get a lot of leads with tools like Google My Business. And if you’re active on platforms like YouTube or TikTok, SEO works there too.
SEO isn’t dead, but it’s definitely different now. If you’re not doing basic optimisation for your brand, you’re missing out. But if you’re trying to game the system for affiliate marketing, that ship has sailed.
SEO can work really well if you have a good team and clear goals. But it’s not worth it if you’re just starting out with limited resources. You’re better off learning the basics yourself and growing from there. Big companies still see great returns from SEO, but for small businesses, it’s a tough investment.
SEO is still the backbone of AI search systems.
If Google keeps changing, will search results just disappear someday? No links, nothing?
If people can’t figure out what your business does, you can’t market it. SEO is still a good tool for that.
It’s still worth it. People need to find your site, your products, or your company. Keywords and optimisation are still key.
This whole discussion feels like spam at this point.
SEO might not look the same in five years because of how AI changes everything. But people will still be searching for things. If your site isn’t answering their questions and your competitors are, guess who wins? Your main pages should still be unique and informative. General info might lose its value, but SEO will always matter for standing out.