I’m just starting my blog, and the domain is already set as the website name. I’m planning to show my face and use my real name because I want people to know that it’s me writing. Is it better to just use my own name for the domain, or can I still be successful if the blog has a ‘business’ name but with my personal brand behind it?
At some point, you’ll probably want to make your blog a business (like an LLC), but yeah, you should use your own name or even a nickname you like. It’s all about what feels right for you.
Your brand name is what people will search for online.
Also, make sure to buy the domain for your business name. I registered a shorter version of mine and now some person grabbed the full name. I’m having to deal with trademark issues to get it back. It’s been a huge hassle, so try to avoid that!
What’s your blog about? And what are you hoping to achieve with it?
PixelPioneer said:
What’s your blog about? And what are you hoping to achieve with it?
It’s about personal development and self-help, especially for people with ADHD, anxiety, depression, or procrastination. The main goal is to grow an audience and eventually build a newsletter.
@Alex
Got it. I think it depends on why you’re doing the blog. If you’re a therapist or have some professional background, then using your own name might work best. It could help if you want to bring in clients later on.
But if you’re not looking to go that route and just want to build traffic without tying your name to it, a more topic-specific domain could work better.
@PixelPioneer
You could still use your name even if you’re not a therapist. If you’ve been through these challenges yourself and come out stronger, sharing your personal story might connect with people in a real way.
@ChrisH
True, exactly. If the goal is to offer advice and maybe one day expand into consulting or coaching, then yeah, your name could work as the brand. But if it’s just about the blog content and not tying your identity to it too closely, a relevant domain would be better.