Torn between blogging for income or passion? Why not both?

I have seen many people on here trying to pick the most profitable niche based just on income opportunities, but I challenge you to rethink the approach.

As someone with a portfolio, I can honestly say the sites that perform best are those where income opportunity and passion collide.

In fact, my latest passion project started as just that: a fun side project that grew into something bigger and has started earning a solid spot in my portfolio alongside those that were started with an income focus.

When choosing where to put your time, I encourage any new bloggers to search for that sweet spot :wink:.

Blog for passion at first and the second will follow.

JamesHenry said:
Blog for passion at first and the second will follow.

Yes, mostly… I will say yes with the caveat that there are some niches that simply don’t have the income potential long-term someone is looking for, so it’s helpful to check if you’re banking on getting there. But I would pick based on the passion primarily and just verify the income opportunity is available.

Hard agree.

At the very least, pick a niche that you enjoy and are knowledgeable about. The reader will benefit from better content, and you’ll have a waaaaaaay better time building it up. You might even have the kit and you’ll be able to take original photos, videos and have original takes with ease.

You might become well-known for your niche and not ever want to part from your website, at which point, maybe make it something you could enjoy potentially for the rest of your career. Something you enjoy now is probably a good bet.

If your heart ain’t in it, then your blogging will become nothing more than a job at best. At worst, it will become absolute drudgery and probably unsustainable.

Kyle said:
If your heart ain’t in it, then your blogging will become nothing more than a job at best. At worst, it will become absolute drudgery and probably unsustainable.

So true, and blogging is a lot of work - so you don’t want to dread it lol.

Do it for passion and income will follow. Do it for income and passion will suffer.

Blogging for income or passion? Why not both! The best sites thrive where passion meets opportunity. Find that sweet spot and watch it grow!

Focus on the niche one is really interested, passionate, confident enough to write and engage with the community on that particular topic.