Imagine you can’t change any words or images on your site at all. What would you focus on to make the biggest impact? Would your approach differ for landing pages versus blog posts?
Internal links. It’s a tough job, but it works wonders for me based on what I see in analytics and Google Search Console.
Meghan said:
Internal links. It’s a tough job, but it works wonders for me based on what I see in analytics and Google Search Console.
How do you usually go about doing it?
Meghan said:
Internal links. It’s a tough job, but it works wonders for me based on what I see in analytics and Google Search Console.
If you can’t change the content at all, how would you handle that?
@Alex
You could add links through code changes without touching the anchor text. If even that’s not allowed, then there’s nothing you can really do.
- Work on technical SEO if it’s not already done.
- Add schema markup.
- Focus on internal links.
- Build backlinks.
Do a full technical audit and fix any issues. For my clients in a small market like Latvia, it’s often enough to make the site easy to navigate and technically sound. That alone gets them to the first page.
I’d start by rethinking my client or even my entire strategy for getting clients through SEO. Content is one of the most important parts of SEO, so if you can’t touch it, you’re left with internal linking, metadata, and backlinks. If those are done, I’d look at driving traffic in other ways.
I think improving technical aspects of the site would be the way to go, like speed, schema, or fixing duplicate content issues. Curious what others think has the most impact.
MaryJane said:
I think improving technical aspects of the site would be the way to go, like speed, schema, or fixing duplicate content issues. Curious what others think has the most impact.
There are definitely other levers you could use—things like schema, load speed, or cleaning up internal links. What’s worked best for you?
Focus on citations, internal links, and backlinks.
plugindoctor said:
Focus on citations, internal links, and backlinks.
Could you explain more about how you’d approach that?
Keep things simple with structure and internal linking. I think backlinking is overrated unless it’s organic. The algorithm feels more human these days, so focus on what makes sense to real people.
I’d optimise the landing page content for keywords from Google Search Console, work on internal links, and get backlinks. But I wouldn’t expect a huge traffic increase.
Using schema markup to connect keywords to named entities can really make a difference.
- Organise the site hierarchy.
- Improve colour contrast.
- Optimise load resources.
Build authority for the site.
Focus on schema and improving performance, especially core web vitals.
Schema markup is key.
Anchor text is what really moves the needle. Internal linking is often overlooked, and backlinks have lost some of their value.