We are creating a post for our blog and doing some research to find out what people focus on when buying backlinks.
Some people only care about high DR or DA, others require traffic, and some look for niche relevancy.
What about you… what do you think is the most important factor when purchasing a guest post?
Harmonic Centrality from Common Crawl is the only backlink metric I know that hasn’t been misused. Other metrics like DA/DR can be easily manipulated.
Low spam score. Even with high traffic, if the spam score is high, it’s not worth considering.
NickParkerson said:
Low spam score. Even with high traffic, if the spam score is high, it’s not worth considering.
How low should the spam score be? Below 5%?
NickParkerson said:
Low spam score. Even with high traffic, if the spam score is high, it’s not worth considering.
How low should the spam score be? Below 5%?
Yes, less than 5% is good, but it might increase over time. Keeping it around 1% is better for long-term results.
Spam scores can jump from 1% to 11% quickly, so you need to monitor it.
@NickParkerson
Thanks for the information.
@NickParkerson
Are you referring to Moz’s spam score or another tool?
NickParkerson said:
Low spam score. Even with high traffic, if the spam score is high, it’s not worth considering.
How do you check the spam score?
NickParkerson said:
Low spam score. Even with high traffic, if the spam score is high, it’s not worth considering.
How can I check the spam score?
NickParkerson said:
Low spam score. Even with high traffic, if the spam score is high, it’s not worth considering.
I don’t really care about the spam score.
I only look for links related to my niche. If it’s too expensive, I check their traffic and keywords to make sure it’s worth it.
I focus only on search engine traffic and ranked keywords. Other metrics like DA, DR, and spam scores are just guesses by people who aren’t Google.
I prioritize relevance first, then traffic.
After that:
Age of the domain
Ranked keywords
Overall quality of the site
Number of pages
DA/DR is one of the last things I consider.
LizCampbell said:
I prioritize relevance first, then traffic.
After that:
Age of the domain
Ranked keywords
Overall quality of the site
Number of pages
DA/DR is one of the last things I consider.
Why is the age of the domain important?
And why the number of pages?
@CathyGenesis
They help me judge if the site is trustworthy. A site that’s been around for many years is a good sign. Also, I’ve noticed that older sites tend to perform better with recent updates.
As for pages, it’s another way to check the site’s reliability. If a site has many pages but only a few are active, it might be a warning sign.
LizCampbell said:
I prioritize relevance first, then traffic.
After that:
Age of the domain
Ranked keywords
Overall quality of the site
Number of pages
DA/DR is one of the last things I consider.
Usually, DR is linked to all those factors, so I still check it even if it’s not the main criteria.
I look for traffic and ranked keywords.
People mix up metrics. First, DA isn’t the same across all sites. Also, the entire domain needs to be relevant. There’s no such thing as different levels of toxicity - it’s either valuable or it’s not.
Authority is given based on the page’s relevance and if it has traffic.
If a page has no traffic, it doesn’t pass authority.
It’s straightforward.
@rashid
Agreed.
@rashid
So what’s your advice for getting backlinks? I recently paid a local non-profit in my industry to list us as a sponsor with a backlink. Is that better than some random backlinks our SEO agency bought with good DA but from unknown sites?