How is Amazon set up to overtake Google in the next five years as the most popular search engine worldwide? What unique business tactics or technical developments, in particular its e-commerce prowess and data-driven personalisation, are propelling Amazon’s expansion in the search engine market?
No, not at all; their business plan would not function as well.
Now that Bezos is the richest person on the planet, there’s a chance he may use his enormous fortune to change Amazon from being the “DeFacto Premier E-Commerce Website,” where more than half of all e-commerce searches end up, to a competitor taking on Google.
In actuality, things work a little differently.
To accomplish so would take years. The infrastructure for the data centres would need to be put up. That would require a year in and of itself.
Say it with me: “ALEXA.”
However, I do not believe that Amazon will overtake Google in terms of importance or standing in the next five years.
It’s likely that Amazon won’t take the place of Google anytime soon.
But it’s true. Amazon is posing an increasing risk to Google.
We can all agree that search is Amazon’s next great opportunity.
particularly as Amazon accounts for over 55% of product searches conducted in the United States.
Even while Amazon’s advertising platform is small in comparison to Facebook and Google, it is expanding more quickly than its rivals.
Facebook has $40 billion in advertising revenue, compared to Google’s about $100 billion. In 2018, Amazon received over $4.1 billion in advertising funding.
As of the present, Google’s revenue from searches is 25 times greater than Amazon’s.