I saw a post saying ChatGPT launched a search feature at the end of October. Does this mean a whole new space for SEO is opening up?
We know ChatGPT Search uses a few different services, and Bing is a big one. So, is focusing on Bing optimization more important now?
Yeah, ChatGPT Search really leans on Bing for indexing.
If your site isn’t on Bing, it won’t show up in ChatGPT’s search. Making a full search index is tough, so they’re sticking with Bing’s index for now.
I think a lot of SEO folks will start putting more time into Bing Webmaster and figure out how to optimize for Bing better.
@Brown
Yep, that’s what I’m planning to do too.
Yeah, for sure. Google will still be the main search engine for a while.
I’ve had access to ChatGPT Search for a bit, and while it’s pretty cool, Google is still way ahead when it comes to working smoothly and getting reliable results.
That said, ChatGPT Search is something to keep an eye on. If you haven’t used Bing Webmaster Tools yet, you should give it a shot.
@BloggingBuddy
Yeah, Google is still on top right now, but with AI growing, it’s smart to have a plan ready.
ChatGPT Search is great, especially since there aren’t any ads. It’s awesome for marketers aiming for organic clicks. I think I’ll put more effort into ranking for GPT model searches soon rather than just focusing on Google or Bing.
@Ava
They lost around $5 billion last year, so they’ll probably have to add ads or raise subscription prices, or both, especially if their traffic keeps growing.
DanBurn said:
@Ava
They lost around $5 billion last year, so they’ll probably have to add ads or raise subscription prices, or both, especially if their traffic keeps growing.
I’d rather they raise subscription prices than add ads. Ads would ruin it just like Google search.
I really hope it doesn’t cost us our jobs.
I haven’t seen any solid data or examples that suggest we should change much from what we already do for Google and Bing. I’m sure things will change, but right now, I’d guess that most regular SEO strategies work for ChatGPT too.
Bing uses a system similar to PageRank, like Yandex and SEMrush.
It’s too soon to say for sure. Google has the upper hand with Chrome as a major browser and Android as a leading phone OS. Plus, they pay Apple to be the default search engine. Unless something like SearchGPT finds a way to become the usual choice for people, Google will probably stay on top.
The antitrust case against Google in the US might change things, though.
By the way, Google just dropped below 90% market share last month.