Hey all, my homepage RPM has shot up to around 80 recently. It’s never been anywhere close to that on my other pages. Could something weird be happening? It just spiked in the last few days, and I’m curious if anyone has seen something similar. What could be causing this?
That’s super interesting. How much traffic are you getting on your homepage, and what’s on there? Could it be that the ads on your homepage are different from your other pages?
Maybe it’s been crawled again, and whatever algorithm is in play now liked what it saw. Have you changed anything recently that could have triggered it?
It could be the holidays approaching. This time of year, RPMs can go crazy high. Advertisers tend to spend a lot more in the 4th quarter. Enjoy the spike while it lasts!