Honestly, I’m starting to lose the excitement I used to have for working on SEO projects for clients. Between dropping organic traffic, harsh Google updates, and all the tough competition, it just doesn’t feel as fun anymore. I still have clients who are doing well on Google and Bing, but I can’t shake this feeling. Anyone else feeling like this?
Here’s what I focus on when working with my clients: proper titles, headers, service and location pages, plus solid content and smart keyword choices. It’s amazing how many clients have paid huge sums in the past for work that barely made any difference.
@Meghan
Totally agree! Some of my clients had awful SEO work done before coming to me. Just fixing the basics like titles and content has made a big difference for them.
Will1 said:
@Meghan
Totally agree! Some of my clients had awful SEO work done before coming to me. Just fixing the basics like titles and content has made a big difference for them.
But is there really such a thing as ‘correct’ titles or ‘strong’ content? Google doesn’t grade content like that.
@Meghan
What do you mean? Of course content matters.
Will1 said:
@Meghan
What do you mean? Of course content matters.
Think about it—Google can’t truly decide which content is stronger. If you and I both write about SEO strategies, how does Google pick one? Usually, the bigger name wins, like Neil Patel. But smaller creators often get overlooked even if their content is just as good.
@Meghan
Let me give you an example. I had a client with a moving company who wasn’t getting any leads in one city. I optimized their page by rewriting content with relevant keywords and updated the title and headers. In the last 30 days, they got 15 clicks compared to nothing for the entire previous year. So does optimization matter? Absolutely.
@Meghan
I get your point about big names ranking better, but there’s no way Google would rank an empty site over one with good content and keywords. Am I missing something?
@Meghan
I think the issue is comparing local business SEO with blogs on competitive topics. They’re totally different. Most business owners do see results when they improve their sites, even if they don’t have high domain authority.
@Wizzy
You’re right, but smaller sites still have to be very careful about how they pick titles and target keywords. Larger sites can get away with being less precise, but for most people, you need a focused strategy.
You’re not alone. The constant updates and changes have made it so stressful. I’m actually thinking about leaving the SEO world altogether.
It’s interesting to hear so many people say this, but I’m seeing the opposite. My clients are doing great, and I’ve seen a big boost in organic traffic. Right now, showing trust and authenticity seems to be working really well.
@MaryJane
Where do you recommend people focus to build that trust?
Lilly said:
@MaryJane
Where do you recommend people focus to build that trust?
Good question! Any tips on how to stand out in Google’s eyes?
I still find it exciting because there’s always room to innovate. Data is the key, and that keeps things interesting for me.
Mickey said:
I still find it exciting because there’s always room to innovate. Data is the key, and that keeps things interesting for me.
Couldn’t agree more. The constant learning and testing keep it fresh.
New challenges can be motivating, but dealing with one obstacle after another is exhausting. Still, I like that SEO now requires creativity and effort—it reminds me of how it used to be in the early days.
I’m done with it. Once my last client moves on, I’m out. I’m even planning to tell people not to waste their time with SEO when I start my next job.
I’m loving SEO right now. A lot of people think it’s harder, but I see it as an opportunity. Small businesses are starting to understand the long-term value, and that’s exciting to work on.
SEO can feel draining with so much competition, but I try to focus on the parts I enjoy. Solving problems and celebrating small wins keeps me motivated.