I am launching a blog that I plan to treat as a business. I have zero posts currently published but have a backlog of about 40 posts ready to publish. Should I publish maybe 20-30 to start and then do a slow release after that? Or should I just start by posting one a day without doing a content dump first?
Ideally, I plan on publishing 3-5 times per week.
I’ve read other threads on this subject, but they are somewhat old, so I’m wondering what the best practice is as of 2025.
No data to back this up, just personal opinion.
If I go to someone’s blog, I expect to see at least a few posts if not half a dozen. You could post several the first day, then post one a day for the first week, then scale back to a few posts a week.
A backlog is a good thing to have, I think. You can automatically schedule them for when you don’t have time to write.
Similar situation – I am teaching myself WordPress and have about 50 blogs either outlined or fully drafted out and need SEO edits.
I think I was going to publish with 15 to 20 when I launch the site and then slowly release 2 a week. Having a stockpile of content is wise, in case life happens or you want to go on vacation.
How does this sound as a plan - Anyone else have input?
I would recommend submitting articles gradually through Google Search Console - start with about 5 posts and monitor if they get indexed after a day. If they aren’t being indexed, wait a few days before submitting more. This controlled approach helps ensure your content gets properly indexed.
The largest question is how you’re driving traffic. If your goal is mass organic search traffic, go ahead and dump all or most at once. Google doesn’t care if you do a content dump from an SEO perspective and it ensures that you’re starting to get that content in their rankings faster. The same applies for traffic sources like Pinterest - having the content all published means you can start creating pins without waiting for them to trickle out.
If, however, your goal is to create a website with ongoing return visitors, you’ll want to dump just enough to show the site is active (they go to the blog listing and see several posts) and then create a posting cadence to set an expectation of what they can come back to find. That said, this only works if you’re prepared to commit to said schedule moving forward.
Most blogs today fall into the first category, where a posting cadence is unimportant. There are still a few that are focused on return users and creating that expectation.
I will say, if you do the content dump, save a couple to allow you to keep the blog active. You don’t have to post every day or even every week to keep search algorithms like the one used by Google happy - but you do want to be able to throw something up at least once a month. So, if your next month is crazy busy, holding back at least one post back will mean you have something you can easily publish to keep that “current and active” aspect rolling.
A backlog of content is a lovely thing to have. Post a few times a day to get through your backlog.
Honestly I would just do a content dump if your main goal is to drive traffic. Having a set publishing schedule can be great when you have readers waiting for content so they know what to expect, but if nobody’s reading at first, the best thing you can do is get that content out so it has time to age and get picked up by search engine algorithms.
As a reader, and I suspect to Google too (especially since HCU), publishing 40 articles in one day does raise a warning flag about the content - is it copied, is it AI generated? If there are other negative signals, it could compound any issues. Also, there is nothing I hate more than seeing a website with almost every article released on March 24th and another batch June 3rd. Same with mass updating (and making no changes).
Publishing 40 in one day by one author doesn’t say anything with absolute certainty but it makes you more cautious and on guard. It’s like how red cars are more likely to be pulled over or having good handwriting can increase exam scores.
I’d schedule them out for one a day, maybe two a day if they are timely or seasonal until you’ve got through your backlog and caught up. Then I’d publish in real time (or one or two articles behind).
If your traffic is zero, who’s going to be disappointed to see almost no other articles for a few days anyway? By two weeks you’ll look like a normal site, publishing very regularly.
I am trying with an approach of a blog a day till I reach the 30 posts mark. And then I’m planning to check after a month.
Start your blog with 5-10 posts then gradually release a post every alternate day. Maintaining consistency is more important than dumping all at once. But if you can create content easily, then post daily.
Why do you have a backlog of 40 posts…?