Starting with a main keyword and then identifying related, less competitive keywords is a solid strategy for generating ideas for new website pages. This approach helps in targeting topics that have search demand but aren’t overly saturated, increasing the chances of your pages ranking well in search results.
Use keyword research tools like Google Keyword Planner, SEMrush, or Ubersuggest to find relevant keywords related to your niche. Start with a main keyword or phrase that represents the core topic of the page you want to create.
Look at what keywords your competitors are targeting and see if there are any gaps or opportunities you can capitalize on. You can use tools like SEMrush or Ahrefs for competitor analysis.
Consider long-tail keywords, which are longer and more specific phrases. While they may have lower search volume individually, they can collectively attract significant traffic and often have less competition.