How Many Pages Should an EdTech Startup Really Publish?

I’ve been researching top websites in the edtech world, and one thing stands out: every successful player in the top 20 has at least 1,000 pages. I even came across a site with 50,000 pages (seriously?). I understand that having a lot of content helps, especially in edtech, but some of these pages seem so random.

For example, if you offer Course A, you’d have a page about it. Good. If Course A helps you get Job X, there’s a page about that job. Makes sense. If Job X is common at Company Y, there’s a page about Company Y. Okay, fair enough. But then, there’s a page about what food they serve at Company Y’s cafeteria?

I know these big players pump out content daily. As a startup, where should I put my energy? Should I aim for 100 well-crafted pages and leave it at that? I’m not looking to beat the big names right away, but I want to build a steady, organic growth channel through content. I’m aware of performance and backlinks, but I’d love some guidance on the content side. Any advice is greatly appreciated. Thanks!

There isn’t a one-size-fits-all answer for sustainable SEO. The amount of content you produce will depend on the time and effort you put into each piece.

Start by taking the time to identify what questions your audience is asking and then make sure you’re answering those well. You’ll need to understand the journey people take, mapping out what they want at each step.

Ignore the nonsense content out there. Focus on what actually matters.

I always aim for these five key signals:

  • Quality
  • Uniqueness
  • Authority
  • Relevance
  • Trust

If you get quality, uniqueness, and relevance right, the authority and trust will follow. High-quality, unique content often attracts natural backlinks, building trust over time.

@yvonena
Thank you so much, that clarifies a lot of doubts for me.

@yvonena
How would you split your time between content and backlinks for a startup?

J.cole3 said:
@yvonena
How would you split your time between content and backlinks for a startup?

We have a saying in SEO: ‘It depends.’

Initially, I’d put 100% into content.

Your goal should be to cover all the key questions with evergreen pages, not just blog posts. Once you have a strong content base, quality links will come more easily, and you can start focusing on outreach like guest posts on relevant sites.

From my experience, publishing frequently and having a lot of articles helps you gain traffic faster. Quality matters, but in the short to medium term, volume makes a big difference.

DigitalDruid said:
From my experience, publishing frequently and having a lot of articles helps you gain traffic faster. Quality matters, but in the short to medium term, volume makes a big difference.

Noted.

There’s no magic number. Just publish as many as you need to cover your topics well.

Don’t worry about how many pages you should publish. This isn’t just for startups but for any site.

You need to think about what content visitors expect to find on your site. How much content do you need to be seen as a leader in your field? If that’s fewer pages than your competitors, that’s fine. Just focus on covering your topics well and being a valuable resource in your industry.