I’m new to the property management business and getting leads from one main source. But I want to grow my business organically. I know SEO could be key to that but my blogs and social media posts aren’t really working. Is it worth hiring an SEO expert to help out? What areas of SEO should I focus on? (e.g. social media, blogs, keyword optimization, etc.) Here’s my website: www.avshospitality.ca
Start by improving your Google Business Profile. Add your address, more photos, and aim for 10-30 5-star reviews. This will be more effective than any blog posts. I saved you some money there.
You’ll get lots of great advice on SEO here. But besides website SEO, try focusing on Pinterest, TikTok, and Instagram. You’ll reach your audience on these platforms, and they’ll help in the long run. Good luck!
@Mia
Pinterest and TikTok for property management? Really?
winsteizsty said:
@Mia
Pinterest and TikTok for property management? Really?
It depends on how you engage with your audience. If you focus on branding or awareness, these platforms can work, even if they don’t directly lead to conversions.
Your website is new and in a competitive niche. There’s a lot left to optimize in your SEO (on-page, off-page, and technical). If you’re serious about SEO, you should hire an expert.
Definitely hire an expert. Focus on ranking in Google Maps.
Your website seems new and lacks domain authority. SEO and content quality are key. Your blog posts don’t have much impact, and you need better on-page and off-page content. You’ve only got 3 backlinks from low-authority sites, which isn’t enough. Quality content matters.
Yes, go ahead and hire someone. SEO is a long-term investment.
SEO should be your main sales channel. Most people searching for property management services will find you through SEO. Improve your site structure, focus on the right keywords, do technical SEO, optimize your GMB, and build backlinks. You definitely need an expert.
An SEO audit would help you understand where your website stands in terms of technical, on-site, and off-site SEO. If you know your top competitors, a competitor analysis would be helpful too. Let me know if you need any assistance with this.
Your website looks good, and you have decent content, including an FAQ section. There are a few SEO elements missing though. DM me if you want to discuss further. You can also check my profile for my portfolio.
I’m sending you a private message.
Hire someone and let them decide what to focus on.
I’m available to help you out if you need me.
SEO is all about doing what’s working for your competitors. Check what top-ranking competitors are doing with their reviews, website pages, and backlinks, and aim to match or beat them. Here’s an example:
Competitor A: 95 reviews, 150 pages, 28 backlinks
Competitor B: 94 reviews, 7 pages, 102 backlinks
Your site: 19 reviews, 15 pages, 10 backlinks
That’s why your ranking isn’t where it should be.
Consider pulling mailing lists of out-of-state owners for properties in your area and sending them postcards.
I can help. I’ve worked with property management companies before and have over 10 years of SEO experience. I noticed some small issues on your homepage that could improve its ranking. The homepage has the most domain authority, so it’s important to link it properly to other pages on your site.
I agree with u/billhartzer. A good SEO audit will give you a strategic roadmap to use your resources wisely. But avoid those automated audits that only give generic recommendations. A good audit should be customized for your site and business size.
I’m happy to chat with you about what needs to be done. But keep in mind that a marketing budget is necessary. Your blogs seem focused more on search engines than people, and your website service pages don’t follow a clear structure for E-E-A-T. There are local SEO opportunities you’re missing too. By the way, I work with real estate firms and a global property management company in London. Your budget will determine how fast things progress, but you’re off to a good start.