Just started managing SEO for a b2b SaaS, need some guidance
People usually disagree with me, but I suggest starting with low-competition keywords that you can easily rank for and create content around them.
You could potentially rank on the first page in about a week, and even if you only get a few clicks from it, it’s still a win you can show to your management to build confidence and move forward with other strategies. Start with keywords like “alternatives” and long-tail keywords.
@Williams
The “low hanging fruit” keyword idea is common, not sure why people would disagree with you.
Stephanie said:
@Williams
The “low hanging fruit” keyword idea is common, not sure why people would disagree with you.
Some people suggest beginners jump straight into backlinks, technical SEO, robots.txt, and all that instead of focusing on the basics that can actually help build a foundation.
@Williams
What tools do you recommend for keyword research?
Brad said:
@Williams
What tools do you recommend for keyword research?
Definitely check out SEMRush.
Consider hiring a consultant. Figuring things out yourself works, but it’s like taking the long road instead of the fast route.
I’ll skip the usual advice, but here are some tips:
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Ranking for low-competition keywords is easier. It’s better to get 10x 100-click keywords than 1x 1000-click keywords.
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Make sure you have a solid lead magnet in place for every blog you write. Traffic without engagement doesn’t really help.
Stick to regular SEO practices, follow best methods, and use content marketing to get your content noticed. Also, use social media to build your authority and attract attention to your B2B SaaS.
I have 20+ years of experience and in the last 4 years, I helped build over $4bn in SaaS startups. I’m passionate about this and love sharing advice.
Start with the advice from u/autopicky. If you can’t afford SEMrush or Moz or don’t feel it’s worth it right now, try Bing Webmaster Tools. It’s free, gives you a keyword checker (limited to Bing’s SEO), and has a free SEO/HTML Auditor. It also includes a backlink checker and Microsoft Clarity, which is a free version of Hotjar.
Create content that solves problems. If it’s an invoicing tool, write about things like:
- How to send retainers automatically
- How to track invoices
- How to get invoices paid online
Build helpful resources to show people how to solve these problems. Also, have sub-sites or sub-domains for things like tech support and documentation.
Pro Tip: Check out competitor FAQs and show how your solution works better.
@Will1
These keywords might not get a lot of search volume, and AI could soon take over these types of queries.
MegWhitgal said:
@Will1
These keywords might not get a lot of search volume, and AI could soon take over these types of queries.
I wasn’t talking about PAA specifically, but using “how” in a more general sense for problem-solving.
You might want to give up. Trying to scale a SaaS without paid traffic is a very slow and tough route.
WriteWandererWes said:
You might want to give up. Trying to scale a SaaS without paid traffic is a very slow and tough route.
Feeling a bit down today?
WriteWandererWes said:
You might want to give up. Trying to scale a SaaS without paid traffic is a very slow and tough route.
Feeling a bit down today?
I’m just answering a question that seems pretty pointless with a pretty obvious answer.
@WriteWandererWes
It’s just a hypothetical question, no need to take it too seriously.
Let’s see… Oh, I won’t tell everyone what I’m about to do next 