I need to hire skilled copywriters for my SEO agency’s client blogs.
Where is the best place to find such writers?
I know about networking and personal connections, but I’m looking for online methods and websites.
Any suggestions would be helpful!
I keep a close eye on my hiring stats. The last ten writers I hired came from three places: Craigslist, Indeed, and Facebook groups, especially Sisters in SEO.
Della said:
I keep a close eye on my hiring stats. The last ten writers I hired came from three places: Craigslist, Indeed, and Facebook groups, especially Sisters in SEO.
It’s good that you track your stats.
Really? I thought Craigslist, Indeed, and Facebook groups were not good places to find writers.
Are these your top sources? What percentage of your hires came from each platform?
@BloggaLeez
Three, three, and four respectively.
In my experience, the problem isn’t the platforms for finding writers. It’s how you evaluate them before hiring.
Just because a writer has a great portfolio doesn’t mean they don’t need an editor to fix their work. I prefer my editors not to have to do much.
I usually give potential writers three test assignments (these are paid at the same rate I pay for client work). I assign the same tests to multiple writers to compare their work. Most don’t pass the first test.
Besides quality, I check how well they organize their content, if they add unique ideas, and if they meet deadlines. Missing a deadline means you’re out, and I also note who submits early.
Often by the third test, the quality drops – I think it’s because in the first tests, they might get help from their contacts. It’s hard to get free help after the first two.
Paying for many test assignments that aren’t usable for clients is costly, but not as much as firing a bad writer or losing a client because of inconsistent work.
@Della
Thanks so much for sharing this! All your points make sense. I’ve used many of these methods myself, but I need to try your way of testing quality. You’re right that the platform isn’t the issue. Any platform is bad if you don’t know how to hire well. What I meant was, are there any platforms that are the best for finding great writers?
You should use regular job search websites.
Liam said:
You should use regular job search websites.
What do you mean by regular job search websites?
We’ve been happy with WriterAccess. We use top writers and spend between $400 to $600 per page, including editing services.
Ricky said:
We’ve been happy with WriterAccess. We use top writers and spend between $400 to $600 per page, including editing services.
You pay $400 per page? Are you serious or based in Dubai?
@winsteizsty
Well, if you charge $4,500 for one page of thoroughly researched, UX/CRO-improved, detailed, media-filled, and competitor-analyzed content, it should be the best copy on the Internet. Lol
Ricky said:
@winsteizsty
Well, if you charge $4,500 for one page of thoroughly researched, UX/CRO-improved, detailed, media-filled, and competitor-analyzed content, it should be the best copy on the Internet. Lol
That’s true 
Ricky said:
We’ve been happy with WriterAccess. We use top writers and spend between $400 to $600 per page, including editing services.
Has WriterAccess given you such great writers?
Check out online marketing Slack groups. I’ve worked as a freelancer and got good clients from those channels.
Ron said:
Check out online marketing Slack groups. I’ve worked as a freelancer and got good clients from those channels.
I’ll try that, thanks!
Surprisingly, in the past few years I’ve been using Fiverr to hire expert writers. It’s easier to find specialists than to go through general writers on Upwork. Less back and forth, and billing is clearer. I just search for ‘___ industry writer’ and filter to US only.
@ken
Oh okay, yeah I also think good industry writers can be found on Fiverr. But have you tried hiring one amazing copywriter? I’m not saying your writers are bad, I don’t know who they are or what kind of content they write.
I was asking if you have tried hiring a copywriter who’s very good at writing and can adapt to any industry instead of hiring multiple writers.
I use AI to write, then check for plagiarism, and make changes. It also depends on the AI tool you use. Surfer AI and Junia AI are good for blog posts. Don’t use ChatGPT alone, use a specific tool.
I think you can find niche experts on LinkedIn. But be aware that nowadays, 90% of writers use AI to write content and then make it sound human (which you can easily do with free GPT).
You can find great writers on Fiverr, just make sure they are experts in your niche.
LinkedIn.
I just search for niche experts and pay them per gig.